How to capitalize from a press release?

[generalzod]

My largest client, a financial services outfit are about to launch a major new service. As part of this, their PR agency is about to issue a press release that will go to financial journalists and the whole stock exchange.

Is there some way, as their SEO advisor, that I can increase the impact of this and help them to further benefit?

Thanks in advance...

[tushonline]

I am not sure if this is directly related to SEO, however - getting backlinks through PR spread-over should definitely help.

I think, getting maximum out from a press-release is a part of media campaign, which depends on your geotarget and budget allotted to spread the news.

Websites like www.prweb.com should help reach to max number. But since the PR agency is targeting financial journalists - then if they could make sure the news appears on newspaper websites with a link back to your client website - it would be good enough.

Your PR agency can also vouch for paid news on various websites or blogs to get more back-links.

[generalzod]

I agree, it only has loose ties to SEO, just wanted some thoughts on it. +1 for the idea of PR Web though.

[tushonline]

Glad to hear from you. best wishes for the campaign

[FrontlineMobility]

Greetings Champion!

Here you go!

http://www.seomoz.org/blog/creating-a-buzz-prelaunch

Sam Crocker is a True Champion of the Pre-Launch. Good Luck on your quest for Page 1!

Justin Smith

[generalzod]

Indeed, that holding page left me salivating!

[FrontlineMobility]

Go forth and conquer!