Is there a utility that can tell me what keywords my site already ranks high for?

[BGroup]

Ok... so I'm looking for a way to understand what my site already ranks high for.. I don't necessarily want to have to manually type in keywords. The purpose of this exercise is to demonstrate to a client what keywords they're already ranking high for. Is there an easy way / tool to go about doing this?

Thanks in advance,

Gene

[SarahGoliger]

The best way to do this is to look at your client's analytics application (such as Google Analytics) and look at what keywords they are already receiving traffic on. If they are receiving traffic on a keyword, they must be ranking at least somewhat well, and that will give you a great base to start with for showing them what keywords they rank for. This is by far the easiest and best way to go about this.

Alternatively, you can also use tools like http://search.grader.com/ if they get enough traffic, but be warned that Search Grader does not work very well on sites that do not get much organic search traffic ( < 400 organic search visits/month is a good cutoff)

[BGroup]

Thank you kindly, Brian. I figured Analytics might be the best place to start!

[DougRoberts]

As well as looking at the keywords that are sending you traffic, you can also take a look at the SEO queries report in Google Analytics or the Search Queries report in Google Webmaster tools.

This report displays the top 1,000 daily queries (by clicks) that resulted in impressions, clicks and click-throughs to your website

While I'm not sure I find the average ranking position all that helpful, it is possible to spot keywords optimisation opportunities.

[FrontlineMobility]

Wicked answer.

[RobMay]

HI Gene,

Once you figure out this list from the data gathering - you'll need a tool to build, and run against that list (or lists if broken out by channel), so you can show the client where they position in the ranks.

You can use a tool like the MOZ (rank tracking utility in PRO) although I find this tedious as you can't build a singular report as easily when compared to something, say like RavenTools (this is another tool my team uses for site rank audits) or AWR (Advanced Web Ranking)

You could also go about getting an independent software like AWR (yearly licenses which can be costly) which isn't cloud based, and I prefer this software over any other. The flexibility of this program is great, and the custom reports are fantastic for moulding as needed to export data in multiple formats. You can take it anywhere, and provided you have an internet connection, run it anytime you like.

Looking over the current KW list they rank for (also looking at Google Webmaster Tools, Bing Webmaster Tools (if you have this setup) is a good place to start Nice call Brian!

you might also want to take that list you extract, and build out an excel file using the MOZ 'keyword analysis and difficulty tool' to map our the competitiveness, and difficutlty score for each keyword, so you can organize them in terms of performance (and attribute that to either short and long tail KW traffic). You'll also extract some nice data through the API from Google on Exact and Broad match phrase search volume

Hope this helps. Cheers.

Rb

[BGroup]

Thanks guys!

[AndyMacLean]

Google Webmaster tools will tell you aggregate rank data by keyword per page including search impressions. This gives you a great way to know which keyword SEO opportunities there are.

[firstconversion]

Searchmetrics will do that