Link to domain

[seoug_2005]

Let's say i want to rank for rental car service and purchases a domain  rental-car-service and creates a site  http://www.rental-car-service.com

There will be few persons who won't use anchor text to link to the site, but will simply link using URL ( in this case http://www.rental-car-service.com )

So, will a link to  http://www.rental-car-service.com from another site using http://www.rental-car-service.com as anchor text help the keyword rental car service ?

[KaneJamison]

All sites have a certain number of links without anchor text, so these will reaffirm a natural backlink profile to your site.

Does it add value the same way "rental car service" as anchor text would? No, it won't.

If rental car service is mentioned elsewhere on the page, though, Google can recognize that using co-citation. If you're getting a link from a directory or somewhere it's likely that Rental Car Service is mentioned on the page as your company name. Rand has a post about optimizing biography links that touches on how this is valuable.

But, if you really have the exact match domain with hyphens then you don't need the anchor text quite as badly, and you should do alright with some decent link building.

[seoug_2005]

Thanks Kane for your insights.