Why does Tripadvisor rank higher than official hotel website?

[TSpike1]

Why does Trip Advisor rank higher than our official hotel website royallahaina.com for royal lahaina resort? Our other properties rank higher than trip advisor but this one doesnt.

[generalzod]

Assuming each site is different, I'd say that Trip Advisor has more mentions of the hotel name and 'relevant content' than your own website. It's a PITA but I've seen this happen. In some ways, I suppose it's a good thing. If of course you have good review on TA. In my experience, where I've seen this before (twice) the original hotel site eventually outranks TA.

I'd suggest you dont lose any real sleep over it. If TA reviews are good and your website has plenty of relevant content, you'll get there and visitors to both sites wont care much anyway