Why is our site dropping in Domain Authority

[rasmusbang]

Hi all,

I have a question. I have been working SEO on our site www.betxpert.com for the last 4-6 weeks and I have been looking forward to seeing the new DA and PA numbers. However today, our DA is now 30...where it was 31 or 33 a couple of days ago. How come the decrease? I have only improved the site i should say...

Hope someone can shed a little light on the issue...

-Rasmus

[Martijn_Scheijbeler]

Hi Rasmus,

This is probably caused by the recent update of the Linkscape data yesterday which provides you with the Domain Authority(DA) and Page Authority (PA). Rand published a blogpost yesterday giving some details about the newest update here.

Rand also mentioned that this index is much smaller than the last couple of indexes. Thats probably also why your DA decreased a bit. They found less sites linking to you which could decrease the DA/ PA.

I wouldn't worry to much for now and keep optimizing your site like you did. A quote from Rand: "Our tentative plan is to have that index launched in the next 2 weeks". Which hopefully will provide you with some new data.

Hope this helps!

[AlanMosley]

I remember reading that the way linkscape indexes sites changed recently also, instead of indexing a site as deeply, they concentrated on indexing more sites instead. So this would hhave an affect.

[rasmusbang]

Very helpful, thank you!

I will look forward to the update with the upmost anticipation. Hopefully giving a lift to the DA. Fortunately the fall in DA does not seem to be equivalent in Google rankings where the site is performing okay.