Infographic: How do I make one out of this outline?

[BobGW]

Hello,

I'm making an important infographic for

nlpca(dot)com

on "What is NLP?" The content is going to come from this page, the creator of which is a close friend of ours:

http://www.nlpu.com/NewDesign/NLPU_WhatIsNLP.html

I've attached an outline of the content.

My concern is that this is not a collection of statistics, but it is a very complex definition. So it's not a true infographic, but "What is NLP" is the most searched for content in our industry (and the nlpu.com link above is the strongest ranking page for that term).

I'm wanting help in getting direction on how to create a stellar graphic out of this, so we can get stellar targeted content and gain a group of backlinks from the project.

Any suggestions, large or small, are very welcome, and feel free to reference other infographics which can be good models.

Thank you so much.

for-seomoz-1-4-12.gif

[icecarats]

I think this is a pretty deep topic to represent as an infographic; you may have to sacrifice some of the complexity of the material in order to make it 'digestible' in the infographic format. I realize this might be painful, but I think you have to consider the audience that is searching for NLP and what they want to know about it instead of presenting your (very complete!) definition of it.

To do that I'd suggest re-scoping what you are going to communicate here; for example still call it 'What is NLP' but scope it back to 'What can NLP do for me?' or 'Applications of NLP', that kind of thing. Your definition is very abstract, moving towards the concrete may help.

[generalzod]

I agree with the post above, you're going to have to cut down on the info. Some great tips and answers to your questions can be found in this webinar from Moz that is well worth a look!

http://www.seomoz.org/webinars/everything-you-didn't-know-about-infographics

[SuperlativB]

Pretty nice answear, there Gay! I got a few pointers my self. U can make or brake these infographics very easy if you dont get it right.

[BobGW]

Oh I get it, I need to consider my audience.

Let me rescope and simplify this and I'll open another question when I'm ready.

Thanks guys!

[BobGW]

Yes I've watched that great mozinar many times.

[Stevej24]

Since it is in an outline form to begin with, why not break it up into several infographics?