Keyword in URL

[smokin_ace]

Hi everyone,

I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors.  But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact.

For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B.

Also I think this subject  cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a>

<a>**Good answer will be appreciated.

Cheers,

Russel**</a>

[DanDeceuster]

I'm sorry but I honestly do not even understand what the question is here, so I'll just take a stab at it. If you want page <a>to rank for "buy car in NY" then ideally you would have page and other pages on your website linking to page</a> <a>with "buy car in NY" or something similar in the anchor text of those links. You would also help yourself out if "buy car in NY" was to be found in some way in the URL, for example, www.mysite.com/buy-car/new-york or something like that. Including the keyword or parts of the keyword in the URL of the page can have a slight impact on rankings. However, cross linking will have a bigger impact, so make sure other pages of your site have links to that page with your keywords in the anchor text of those links. I hope that answers your question.</a>