Google turned me down, don't know why...

[petr.rozkosny]

Hello,

I'm experiencing decreasing on some of my keywords. I'm aware of some things which could be responsible for it. So I'd like to asi you, if my thoughts are right, and what to do with it.

1. I put backlinks leading onto my website. Those backlinks are on website I also own (they are on the same server). But nothing happened. Than I put other backlikns on this webiste. Those links also led to webistes I own. So could Google "punnished" those websites I'm linking to?

2. I offered my content to another website, which has a higher authority. This content had been published on my website weeks ago, I put it on this (another site). Co could Google punnished me for "duplicate" content?

3. In the past, we outsorced our SEO, and the company which was responsible for our SEO put backlinks leading to our website almost everywhere, I mean, those websites, they put links leading to our webistes fos focused on almost everything but our field (finance). But everything seemed to be fine, till now

4. Couple of days ago, I put our RSS on many RSS agregators and put our webiste on many catalogs.

My website URL is www.penizenavic.cz

Could you help me out?

Thanks a lot

Petr

[waqid]

There is a high possibility that your competition might be ranking higher due to higher quality links which were just picked up by googles algo. I would create a excel spreadsheet and list your top competitors (for your top keyword) and look at the seomoz metrics + number of links from unique domains. I would also review their back links, you might be able to duplicate.

In regards to penalizing websites, I really have not experienced that and over the last several years I have done everything from outsourcing to "thank you sir" team over in India to mass directory submissions. This stuff either did not work or worked temporarily.

[EGOL]

1. I put backlinks leading onto my website. Those backlinks are on website I also own (they are on the same server). But nothing happened. Than I put other backlikns on this webiste. Those links also led to webistes I own. So could Google "punnished" those websites I'm linking to?

Hard to tell... Maybe those links were worthless.... maybe google can tell you are giving links to yourself.... maybe you misspelt the URLs?

2. I offered my content to another website, which has a higher authority. This content had been published on my website weeks ago, I put it on this (another site). Co could Google punnished me for "duplicate" content?

Google does not punish for this.  If you give your content to a more powerful website you should expect them to rank above you and possibly cause your site to be filtered for duplicate content.  It's not punishment.  Strong sites always win.

3. In the past, we outsorced our SEO, and the company which was responsible for our SEO put backlinks leading to our website almost everywhere, I mean, those websites, they put links leading to our webistes fos focused on almost everything but our field (finance). But everything seemed to be fine, till now

Nobody enjoys having these types of links placed on their blog or their forum.  It's best to learn the methods that a company will use to promote your site before they embarrass  you or get you in trouble.  Most likely these links had nothing to do with your ranking problems.

4. Couple of days ago, I put our RSS on many RSS agregators and put our webiste on many catalogs.

This can cause a problem.  Those aggregator sites can start outranking you.

Here's what I would do if I were you.

A) Invest in yourself.  Learn more about SEO.  Read all of the SEOmoz beginner's guide and as many blog posts as you can.

B) Before you make any big SEO moves describe them here in Q&A.   Usually smart people will read your post and tell you if you are making a mistake.

[JaredBroker]

Hey Petr,

1. The links from a site on the same server won't do much for you.

2. If you want to get a back link from another site, it would be better to write something original for them and do this for many related sites.

The last two practices don't really work any more.

You should try to combine social with video and embedding.  Get social buttons on your site.  Make a Facebook page, slowly share your pages on digg, delicious, twitter, reddit, and StumbleUpon.

Shoot some quick videos using screen capture (CamStudio is free) and OpenOffice presentations.  I can't read your language, but it looks like mortgages?  Quick 1 minute videos about tips and basics is always very easy and effective.

Embed those vids in a relevant post.

You really need to be stand out from your competitors and search is losing its market share.  Target the traffic across multiple types of media and social sites and expand your horizons!

SEO is an ongoing, constant process that you need to constantly work at.  You'll get there.

Best of luck!

Jared

[petr.rozkosny]

Thank you for your answer. The thing is, my website appears below those with lower Seomozrank.. My website (or particular URL) has more links, higher autority, but is still beaten by those with lower rank.

Petr

[EGOL]

Lots of people make this complaint....

.... but they are only looking at one factor..  Google uses different calculations.  Google considers the optimization of your page, the optimization of your links and the amount of trust that google gives to each of your links.

To win you need to impress google.

[petr.rozkosny]

Thank you for your answer.

[waqid]

Send me a private message of your site + competitors id like to take a look.