Images being ranked

[onlinemediadirect]

I have a client who is concerned about the performance of his images ranking on Google Images. I have taken a look at the obvious things like - alt tags, title tags , file names.

I am not sure why he is struggling quite so much to get his images ranked well as the sites he is competing against and who are already ranking are a very poor quality.

This is his site - http://www.ukweddingfavours.co.uk

Would really appreciate your feedback and I can dish out some good answers.

[AlanMosley]

i must say they are nice images.

I would mark them up as rich snippits.

eaither as a image object

http://schema.org/ImageObject

or a image belonging to a product object

http://schema.org/Product

Its a fair bit of work, but worth it, you can test them with google rich snippits tool

http://www.google.com/webmasters/tools/richsnippets

[onlinemediadirect]

Ok great do you know of any examples sites using this method already ?

[AlanMosley]

If you want to see an example on how to mark it up, see bottom of page http://schema.org/ImageObject

if you want to see it in action, see results with images and ratings

http://www.google.com/webhp?hl=en#hl=en&site=webhp&sa=X&ei=NuHpTrOMBc2WiQfr7fSgBw&ved=0CC0QvwUoAQ&q=lasagna&spell=1&fp=1&biw=1280&bih=817&bav=on.2,or.r_gc.r_pw.,cf.osb&cad=b

[DPSSeomonkey]

Interesting stuff. Just a few questions:

How many itemprops are needed in order to be listed by Google? I counted 10 one one of the pages.

In your experience how long would it take before Google picks up on the changes and displays them?

[AlanMosley]

They don’t always display them, I think that some industries have more of a chance of getting displayed then others, but as time goes on I believe more and more will be used. But it is not just being displayed that is the advantage. Imagine someone searching for a phone, you may have a page with the word phone on it, you may have a image of the phone, a description of the phone and its features. The search engine does not understand what all these things are, it does not understand that altogether they are a product. But if you mark them up using rich snippets it can see them as a product with a image, description and the rest. When some one searches for a phone what would the search engine rather display to them.

[DPSSeomonkey]

The required properties to be listed are found here:
http://support.google.com/webmasters/bin/topic.py?hl=en&topic=21997

My website has many profiles of aged care facilities with photos and so I'm looking for a way to display these photos on Google.

Trouble is I can't seem to find the right rich snippet type that Google supports.

The organizations snippet looks fitting however it doesn't include an image within it's property types.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146861

Any suggestions?

[AlanMosley]

They support them all as all major search engines have agreed on http://schema.org/

They may not display them all at this moment, but i would mark up the best fit using http://schema.org/ for the future.

Remeber Bing and Yahoo also use them.

[DPSSeomonkey]

Okay will do, thanks for your help!