What image attribute should carry "anchor text" for internal linking

[k3nn3dy3]

Newbie question: an internal link generally should carry keyword anchor text, so if the link is actually an image, what image attribute should contain the equivalent of the anchor text

[Devin_Anderson]

Hey,

The alt text is generally considered to be the most important attribute for SEO purposes. In HTML it might look something like this:

<a href<="" span="">="http://www.mywebsite.com/subpage">alt="Anchor Text Goes Here" src="http://mywebsite.com/images/sample-image.gif" ></a>

There are also other factors to think about, such as the name of the file and the text in the page around the image - but the alt is what the crawlers read to determine what the image is a picture of.

[qurve]

In addition to David's comment, it also can't hurt to use the title attribute of the anchor tag itself, eg:

We use title attributes extensively in our site(s) for alternate and/or more verbose phrasings of keywords.