Best way to handle old re-directs?

[anchorwave]

What happens if you go back and change old 301 re-directs?

So instead of it re-directing  from A to B then C, we write a new redirect for A to C.

What does Google see this as next time it crawls the site?

[iPullRank]

Hey Mike,

When Google re-crawls your site they will update their understanding of your redirects. Right now since you have multiple redirects you are losing a portion of link equity with each subsequent hop. Therefore if you update your redirects from A -> C rather than A -> B -> C you will pass more link equity than you are currently.

-Mike