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    4. Anchor text on outbound links on a blog, relevancy detrimental or positive?

    Anchor text on outbound links on a blog, relevancy detrimental or positive?

    On-Page / Site Optimization
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    • ilyaelbert
      ilyaelbert last edited by

      We have a blog related to computer support, and we have been using guest posts and promotion of those posts to boost freshness and rankings of the blog. We have been restricting outbound links to prevent words such as 'computer repair, 'computer support' etc, because we were under the impression that if we want to rank for those words, we should only allow INCOMING links with that anchor text, and that outbound links from the page, would rob the other parts of the site of the link juice this page provides. My question is, is this wrong? Should I freely allow outbound links on my blog page that contain anchor text that I my self am trying to rank for? Or was I correct initially? Current the anchor text is in 'related' industries, such as mobile apps, technology news, etc...things that google might think are 'related', but not exactly what the site is about.

      1 Reply Last reply Reply Quote 0
      • mjtaylor
        mjtaylor last edited by

        I have never heard that - and I have never experienced it on my sites or those I manage. On the contrary; I think it helps rank a site for a phrase. I do know some people are afraid of linking out, but I am not. When I link out with my target text, one of the messages I am sending Google is " this is my neighborhood, and I am linking to it."

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