Company Blog Killing our Rankings?

[schmeetz]

Our product is organic, eco, natural etc. Our blog covers organic, eco, natural culture. Sounds like a winner right?

But what if we sold jars and our blog rarely talked about jars because jars are Boring?

In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st .

Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?

[JaspalX]

Schmeetz, did you actually see a drop in rankings after creating a blog?  Seems odd. If that happened, there's probably other things going on that need looking at.

I would target the content for the 'jar' related pages towards jars. Perhaps create some internal links with jar-related phrases to those pages too.

Try and build some external links with partial or even exact match anchor text too - but try and keep the link profile looking un-spammy. (It may be worth doing some analysis of competitors to look at their link profiles before embarking on this.)

A blog that's about organic-type things that earns links in a folder vs subdomain? Keep it in a folder, the links will help the overall authority of your site.

[seoroyal]

LIke jassy is saying i dont think your blog will be bad for your ranking. I would try to focus on getting some good links> Dont try to get a lot of scrappy links but better spend your time on getting good proper links. This should help you get up your rankings.

[EGOL]

Sounds like a winner right?

Yes, Sir!

But what if we sold jars and our blog rarely talked about jars because jars are Boring?

You need to find a new line of business.  If you sell jars you should be able to sing loudly about them with enthusiasm and verve.

In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st .

Most people who have a highly focused site see their primary keywords at or near the top of the list.

Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?

If you are selling jars, your blog should be in a folder on your primary domain.  Placing it in a subdomain is ineffective and blogging about other stuff is farting around.

[schmeetz]

Thanks for your help so far. btw...we don't actually sell jars ;-).

No drop in rankings because we've had the blog since the get-go.

My biggest concern is that, because of our blog, very little of my overall content is about jars. This may effect our rankings since the ratio is way off....jar content to other.

Has anyone heard of Google differentiating blog content vs website content or have experienced this?

I am missing keyword rich anchor text links and i'm working hard on this. Strong non-spammy profile to date.

If i subdomain my blog it increases the jar related content ratio on my site but i lose the backlinks since subdomaining it essentially creates a separate site.

Does the ratio affect my ability to rank?