How do you make SERPs show the main pages of your site in a cascading form.

[odegi]

How do you make SERPs show the main pages of your site in a cascading form? .I.e. If I search Pizza Hut on google, I see the site link with the store locator, contact us and specials page below?

aRkP9

[SimonCullum]

Hi Diego

These are called Sitelinks and unfortunately, it's entirely up to Google whether they are displayed or not in the SERPs for a particular search, usually a Brand search.  Once they are displayed, you can demote (remove) a Sitelink for a period of time.

Sitelinks themselves are apparently completely automated algorithmicly. II have a couple of pointers though that could potentially help you out in getting them for your website, though of course no guarantees as they are determined by the search algorithm.

To increase the chances of having Sitelinks appear for your website, you'll need to ensure that your site has a clear, consistent, logical site structure with the main keywords for each page at the beginning of the Page Title.

It helps if you have a reasonably authoritive website that provides useful information based on relevant search queries.

Regards

Simon

[sesertin]

Agreeing with Simon about all sitelink info mentioned, however these are not real sitelinks. If google finds a querry is specific enough for one page than it displays site hierarchy for easier navigation. if you serach for your own domain you will probably find some links there as well. Although these are not sitelinks, as you cannot find them in webmaster tools under sitelinks. Real sitelinks are those that are shown when you enter a querry that is not specific only to your site but to a lot more even, and links are still displayed. Besides great construction, a site needs to be several years old to have sitelinks.

[SimonCullum]

Yes the are different types of sitelinks, Zsolt is correct, however the question was related to Brand searches. Also, several years old is not a confirmed requirement for sitelinks, just that a site should be 'reasonably authoritive' which could be several years old or just a few months in some cases!

[odegi]

Thank you for your helpful responses!