Can I add NOFOLLOW or NOINDEX attribute for better organic ranking?

[CommercePundit]

I am working on online retail store which is highly dedicated to Patio Umbrellas.

My website is on 2nd page of Google web search for Patio Umbrellas keyword.

I have one another internal page with Patio Umbrellas text link.

http://www.vistapatioumbrellas.com/21/patio-umbrellas.html

I assume that, Google have confusion to give rank for my keyword during Patio Umbrellas keyword.

I want to set NOFOLLOW attribute or NOINDEX FOLLOW meta for this page.

Will it help me to rank high for Patio Umbrellas keyword. My ultimate goal is to reduce confusion for Patio Umbrellas keyword.

[SuperlativB]

Internal links with ancor text should'nt confuse the rank it rather "kill" the rank for the page with an outgoing link for that word.

Links will affect your rank though, work on accouring more quality links containing the ancortext "Patio Umbrellas".

I would'nt advice you to put NOFOLLOW or NOINDEX if you'r unsure rather use Canonical url it's a better solution.

Hope this helps.

[CommercePundit]

It's sound interesting. I can go forward with Rel canonical...