SEO Audit "Hybrid Site"

[sjcbayona-41218]

Hi everyone!

I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph

OR

http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en

Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit.

FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool.

Thanks everyone!

Steve

[randfish]

Hi Steve - sounds like a big challenge (particularly if you can't get access to analytics or WM tools). You could certainly start by getting crawls through SEOmoz PRO just to check for errors/issues/etc. Screaming Frog is also a good tool for this one-off type crawling that doesn't need tracking over time.

There's a few good posts on site audits in particular:

• http://www.seomoz.org/blog/how-to-do-a-site-audit
• http://www.seomoz.org/blog/4-ways-to-improve-your-seo-site-audit
• http://www.seomoz.org/blog/seo-site-audits-getting-started
• http://www.distilled.net/blog/seo/do-your-very-own-site-structure-audit/

Best of luck!

[sjcbayona-41218]

Thanks Rand! I've actually used both screaming frog and xenu to crawl their site but the thing is they've put some security on their website(s) in such a way that those tools cannot run properly because they kept on asking for login access. Good thing running the test through SEOMoz SEO web crawler does not prove to be as problematic when running via those free crawler tools.

Btw, just want to say you guys are doing a great job here. Lots of valuable insights to learn here/from you guys. Hope the next MozCation will be in Philippines / Singapore. Will make sure I'll attend =D

Cheers!

Steve

[randfish]

Thanks Steve - thrilled to hear it!

Re: the web crawler - it might be an IP-based or a requests/second type issue. The Moz crawl is usually fairly good, but even we get blocked sometimes. If that's the case, you might need to ask their team internally to run it or specifically allow it. You can also try the single custom crawl tool here: http://pro.seomoz.org/tools/crawl-test

[sjcbayona-41218]

Yep already did the single custom crawl already and the crawl diagnostics turned out pretty useful and was able to convince the marcom team they need to clean their site.

I did ask several times already with their IT team but resistance is strongly felt. Their guys are not really that into SEO, probably due to lack of educating from our part, and third party tools are always looked at with extreme suspicion.

[randfish]

Bummer Wish you luck, though!