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[ResslerMotors]

Yes, Google will knock you for it.

Start with your most popular product, and work your way down.  Also, make sure you write the content for the consumer, and not for your company.

Another suggestion I would have is personalizing your website.  Brand yourself as an expert within the content, and mark the products that you suggest.  If you have a favorite hammer, make sure people can quickly identify it.

For references, check out Gun Dog Supply http://www.gundogsupply.com/

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[ResslerMotors]

The best solution would be to work within your Content Management System to provide the best possible Title and H1 Tag for your customers, and then use an auto-generator to produce content.  I work with companies that have less than 1000 products, so I don't have a lot of experience with the auto-generators, but it will give you a slight benefit.

If I were dealing with that many DVD's I would make landing pages for each Genre, some for major actors/actresses and major directors, and go after those niches while I hammered out the issues with my content management system.

[ResslerMotors]

Other options:

Use reviews on your product pages (I'd suggest utilizing Schema markup - http://www.schema-creator.org)

Hiring out to college kids looking for a few bucks

Hiring freelancers

[EGOL]

For someone starting out, this is really annoying.

Wow!  You got great advice. Fantastic advice.

I think that you should reread it several times and hope that  your competitor is not reading this thread.

Ressler gave you some of the best advice that you will get.

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[ResslerMotors]

You are partially correct.  Poor content is bad, too.  You would need to spend a lot of time on making a system that generated substantial unique content, but it could be time well spent.

[THB]

The way you have to look at it is...

Best-case scenario: write completely original content for every one of your pages, and receive the highest ranking from search engines.

• OR -

Use existing content provided by manufacturers and not receive full potential in the SERP's.  That's just the way it is.

I know exactly what you're saying though, don't get me wrong... writing unique content for 1,000's of pages can be a pain, especially if you're adding new ones on a regular basis.  I just gave you the Pro/Con of your situation.

If you could ever find the time to write unique write-ups for every product, and get that out of the way, and then you're at a point where you're only adding a new product every week or so (even daily isn't that bad in terms of maintaining a website, really), then you'd be laughing and you'll see a massive difference in the SERP's as your content would be 100% unique and people would start scraping your site for theirs.