How to migrate "friends" to likes on a new facebook corporate account

[michalseo]

Hi,

My client, which is a university department, used a regular facebook page to manage some 800 friend on a personal Facebook page. How would you go about convincing the friends to switch to "likees" on a new corporate account? Is holding a giveaway my best bet? Any other ideas?

Thanks!

[Jinx14678]

Yes,

A well thought out structured campaign to not only inform, but also entice them to "Like" would be best.

The one benefit you have is... You have a direct connection to all those 800 people as a "person" so getting the message out will be a little easier.

Once you create the correct set up Page (Make sure the original "person" account is an admin) and you can send out "Like" request using "Invite Friends"

But yes enticing them would be smart as well (I would setup an Advanced Targeted PPC campaign)

Set up a Sweepstakes app that only allows for entry upon "Like"   (If you do not have app experience a good workaround is North Social)

Set up Facebook PPC campaign to app -

Set up the advanced Connection Targeting option for that app (Only show my ad to friends of "Your Page here")

Verify that the "Person" account who is friends with the 800 people has "Liked" this page

Now only the people who are friends with "person" account will see, and for every like you gain you will gain more targeted exposure as the ad will now be shown to every persons firends who likes the page.

I would say your bid would be around 0.93 per click or so...

hope this helps!

w00t!

[jennita]

Hello!

I'm not sure you actually have to move them over manually. Check out this help page on Facebook: http://www.facebook.com/help/?page=213602951994043:

How do I convert my profile (timeline) to a Page?

If you would like to convert your profile (timeline) to a Page, click begin here.

When you convert your profile (timeline) to a Facebook Page, we'll transfer your profile pictures and add all of your friends and subscribers as people who like your page.

No other content will be carried over to your new page, so be sure to save any important content before beginning your migration.

To avoid losing important content, we recommend taking these steps before you convert your profile (timeline):

1. Download your profile (timeline) information. You can download a filethat contains all of your sent and received messages and all of the photos and videos you’ve uploaded to Facebook.
2. Appoint a new group admin or a new Facebook Page admin to any groups or pages that you manage. The account you’re converting will lose these admin rights during the conversion process.

Hope this helps!Jen

[michalseo]

This is extremely helpful!

Thanks!

[jennita]

Happy to help