TripAdvisor multiple listings

[NeilTompkins]

Why do certain sites for example TripAdvisor rank for their multiple international sites e.g TripAdvisor.co.uk, TripAdvisor.com, TripAdvisor.fr, TripAdvisor.de etc for a English search phrase ?

From my view point they are just spamming the index with the same content.  These searches are performed on google.co.uk

[kpaulin]

Hi Aspirant

Couple of quick questions first before I can tailor a reply...

• can you provide an example of a keyword phrase that generates this (and copy the Google search results URL)
• is it the same content turning up or different pages

Let me know and we can maybe shine some light on your query...

[NeilTompkins]

Search on google.co.uk for "mina house hotel".    First page 1 Tripadvisor listing, look page 3 there are TripAdvisor.fr, TripAdvisor.com and TripAdvisor.de.  Surely they shouldn't be showing for .co.uk and a english search phrase

[kpaulin]

Indeed...

• The Page 1 position 2 page is http://www.tripadvisor.co.uk/Hotel_Review-g186338-d224752-Reviews-Mina_House_Hotel-London_England.html
• On Page 2 (Malaysia) http://www.tripadvisor.com.my/Hotel_Review-g186338-d224752-Reviews-Mina_House_Hotel-London_England.html
• And on page 3 (France) http://www.tripadvisor.fr/Hotel_Review-g186338-d224752-Reviews-Mina_House_Hotel-London_England.html

...which is of course frustrating...same content/page but different TLD's.

You may find this YouTube video from Matt Cutts helpful in explaining why they treat similar content of different TLD's as not being duplicate content (in the case of teh Page 2 listing)...

http://www.youtube.com/watch?v=Ets7nHOV1Yo&feature=youtu.be

...and the Page 3 one is because Google has not yet been able to figure cross-language duplicate content...

Not an answer but perhaps the explanation you were seeking...

[xoffie]

I find the whole tripadvisor SERP thing highly annoying as an SEO and a search engine user, I don't know what Google are thinking of with their allowing Tripadvisor to be 1,2,3 and even sometimes 4 and more on the SERPS like this, it is NOT what the user wants, nor the hotel. They need to spend time simply on a Tripadvisor update! How much of online search is travel/hotel/restaurant/attraction related? Must be immense.

I want to see Panda,Venice, Pengiun, Tripadvisor....