Using Anchor Text to help with search engines

[ClaireH-184886]

Hi i am wanting my site to come up in the search engines under certain search words such as Hypno Band but i do not want the words displayed on my site.

I would like to know if there is a way to let the search engines know that the page is relevant to the chosen keywords without having them on my site.

I have been reading about anchor text and would like to know the best way to use these and the best way to let the search engines know that the page is rellevant to the keywords.

any help would be great

[AlanMosley]

You can rank by pointing links at your site with the keywords in the link text, but anyone that has it on there page is likely to out rank you.

[RyanKent]

May I ask the reasoning you do not want the term displayed on your site?

Some questions:

• Can it be displayed on another page on your site and then use anchor text?

• Can it be used in your page title? The title would not be visible on your site.

• Can it be used in ALT text?

• Can it not be used by you are the page's author, but then perhaps by users in comments or testimonials?

I understand there are situations where a site owner does not want to refer to their product or service by a specific term which may have a negative view. For example an "Assisted living center" may not wish to be referred to as an "nursing home". The site owner may not like the negative view some seniors have towards the term.

In those cases a site owner can offer a page on "Assisted Living" and use testimonials to help associate the page with the preferred keywords. "I never wanted to live in a nursing home. ABC Communities lives up to it's reputation as an Assisted Living Center by helping me with the things I require assistance with, and otherwise letting me live my life freely". User generated comments can also be used in this regard.

If the sole reference to the term is anchor text from an external site, then as Alan suggests your page may be deemed relevant to the term but it is unlikely you will rank well for it if the term is at all competitive. I checked and the first page of results already has the site hypnoband.com listed a couple times, multiple listings from YouTube, other sites with hypnoband in the name, etc. You wont be realistically able to make the 1st page of results without using the term on your site.