Anchor text landing page

[Dirty]

do you think google counts the H1 of the landing page from an anchor text, for example if the anchor text of my product is .  blue sexy X, do you think its good if the h1 of the landing page says the exact same thing

[johnshearer]

YES.

The H1 places emphasis on what the following content should be about..so content about "blue sexy x" should follow after the H1. the H1 is one of several on-page optimizations.

[EGOL]

Your anchor text should communicate what is to be expected on the destination page.  However, it might not match the title tag exactly - because it should be in context with the anchor text usage on the linking page.

I don't believe it phony anchor text just to squeeze a keyword into it.

[heatherrobinson]

I would agree that it's vital for the anchor text pointing at a particular page to be highly relevant to the landing page content. So it makes sense for the H1 tag of the landing page to be the same or similar to the anchor text pointing at it.

I would just show caution if your tactic is to build hundreds of links with exactly the same exact-match anchor text as this would look unnatural to Google and could be risky.