Redirect on exact match domain to Brand domain question :)

[activitysuper]

Hi,

If I have a website with the domain crazysocks.co.uk and a title tag 'black socks' would I see any benefit redirecting blacksocks.co.uk to crazysocks.co.uk, to give my keyword 'black socks' a boost in the SE's from the EMD.

I see it loads where an EMD is indexed for its term but when you click the result it redirects to a branded domain.

I personally cant see this being true but wanted to double check.

[jamesjackson]

Hi Activity Super,

If there are no backlinks to the blacksocks.co.uk domain, and if the two domains are clearly both owned by you, then there is virtually zero benefit from 301 redirecting it.

The only benefit that could come is from type in traffic, which is going to be negligible anyway.

That said, redirecting one domain isn't going to do you any harm. However, be careful about redirecting domains that you own to other domains that you own in large quantities, as you risk a penalty. A small amount is okay, but not more than that.

Thanks

j