Infinite scrolling - is it SEO friendly ?

[Myntra]

If i am trying to implement infinite scrolling and remove pagination completely, will it effect my SEO ? Why or why should not infinite scrolling be implemented ?

[Alex-Harford]

It's not something I've looked into much, but importantly, will search engines still be able to crawl all your content as easily as before? If so, there's the argument that it makes the user experience easier as they don't have to click through pages. It could make it more difficult for those who click through pages and might remember and want to go back to something on an earlier page number they remembered.

Is it important that the user knows how far through the content they are? If so I wouldn't recommend infinite scrolling unless you have a message informing them e.g. "viewing 58 of 240" .

If you haven't considered it you might want to keep your header and/or footer visible at all times so for one reason at least, the user has an easy way out.

Make sure it doesn't significantly slow the page load speed down too.