Best way to optimize site for Google Maps?

[WhiteHat12]

I am working with a site right now and they are ranked #1
for many keyword phrases based on their location and service. Their service is an
Insurance agency, so they rank #1 for many keywords like “Miami Insurance” or “South
Florida Insurance Agency” (their not actually ranked for Miami
just giving an example). I also include their address on every page of the site
(maybe that better helps Google maps?). Problem I am having is when searched
just the keyword phrase they rank number 1 but when searching say “insurance”
while being logged in to the area they rank for they do not come up. I hear that
there might be specific ways to optimize for this. What I would like to know is
what would I have to do to optimize for Google maps and what’s everything I possibly
can do. I am good with search engine optimization but have never really dabbled
much with Google Maps, I always thought they just ranked you based on your
address.

[fassa]

I am very interested in the same topic as well.

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[WhiteHat12]

Anyone know the answer to this?

[MiriamEllis]

Hi All!

I want to be certain I'm understanding your query correctly. Are you saying that you want the client to rank organically for 'insurance' or that when you search for 'insurance' local results (with a grey pin) are coming up but that your client is not included amongst them? Please, explain. Thanks!

Miriam