How do you get the Mini-Embed-Link-Thingies in search results?

[Hakkasan]

Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these?

He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps.

An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description.

Are they random or can they be influenced?

[AlanMosley]

I have been watching your post hoping someone would answer, so then I may know also.

I tried for a long time to get sitelinks(not mini links) for a clinet, when they pop up on a different clints site who i did not think a likly candidate. so I guess there is a bit of luck to it.

I could not miss your name, as I am a fan of Bob Dylan and Slim Whitman.

[AlanMosley]

i think those links are anckor tags within the page, at least they were on one example i have seen.

[randfish]

Hi Dylan - I'm pretty sure they can be influenced, but to say precisely how is tough.

For those who are curious about what these are - this query currently shows some under the first result: https://www.google.com/search?q=site+explorer

I'd say they're likely triggered by some of the same things that make sitelinks happen on a broader scale:

• User/usage data showing navigation from that page to other subpages on the site
• Link connections from folks who link to the main ranking page and subpages
• Relevance overlap of content between the pages
• Link popularity/importance of the subpages
• Some inclination from Google that this particular site/set-of-pages are potentially a navigational result for the query (i.e. the user is searching specifically for that stuff, not necessarily in discovery mode for broader results)

Hope that helps!