Any advice for setting up a Job Board?

[Juller]

Hi-

I've got a big client who is setting up an in-house job board, ie. as part of their own site. They are a diverse company that offers a wide variety of roles across the whole country.

The software they have chosen to use is not in any way SEO-focused. Therefore I'll need to recommend some modifications to the sitemap created by the web design team, within the time and budget available to me.

At this stage I am thinking along the lines of determining the major geographical areas and job sectors and creating summary (landing) pages such as /jobs/california/electrical-engineering which contain any currently available roles for that geo+sector.

I've tried to find guidance on job board SEO optimization or even case studies but haven't found much at all. This seems useful though: http://www.jobboardmount.com/cm/features/seo_dashboard

Does anyone have any tips or links to useful information on job board SEO?

Thanks in advance!

Jules

[SimonCullum]

Hi Juller

If it's a large diverse company, the website will receive a lot of visits from Brand searches and a lot of Direct visits.

Ensure that the new job board can be easily found from key pages within the website, especially the Homepage and the About page.

Many prospective candidates will arrive there and then navigate their way to the job board rather than landing straight on it from a search on eg. electrical engineering jobs in california.

Your URL structure suggestion seems logical by the way, is still good to at least get it setup well for search, which it looks like you will do. The Title, Description and H1 tag will be important to optimize for key job search terms within each job vacancy that gets posted there.

Hope that helps,

Regards

Simon