product links

[LadyApollo]

If you sell a range of products say 3 at the most, all on their own pages, is it ok to link to the other products within the range from each page? I have tried this and it eventually leads back to the same page is this a good, bad or doesn't really matter thing? Also is the anchor text still important?

[inhouseninja]

I wouldn't see any problem with linking from each product to the other products.  Anchor text is always important.

[SEOPA]

Are you essentially asking if you have Boots, Dress Shoes and Flip-Flops, and on each you link to the other, e.g. "you may be interested in these awesome leather boots" or in the side nav everything is linking.

If so, yes - a good idea. It helps the search engines find other content. I would make sure there is content to the link, e.g. not just a random link in the middle of nowhere, but within navigation, related products, "other categories" "suggested products" etc etc, this is fine.

There are some white-board Fridays to check out about exact match anchor text that may help too.