Questions about Vittana.org's blogging contest and having bloggers use specific anchor text.

[vittana_seo]

Hi All,

Kenji Crosland here. I just joined vittana.org (yesterday!) to do some of the blogger outreach and content creation/link building.

Although most of the links we've gotten in the past are branded links, we've decided to actively pursue anchor text links with specific keywords. If you check, you'll see that vittana has a relatively high domain authority.

At the beginning of next week we'll be conducting a blogging contest with A-list celebrity tech bloggers. I don't think we'll have time to contact influencers in other areas for this contest unfortunately.

When these A-list bloggers write their posts, we want them to have a link to this page: http://www.vittana.org/students

To me, this seems a great opportunity to win on certain keywords we've discovered that should be easy to win and yet have a high volume of monthly searches. These are 5 word plus keywords that have over 300,000 searches per month.

The students page, however, isn't optimized for those keywords. In the long run we want to win for the more difficult keyword "literacy". The word "literacy" is what we think will be a part of our new tagline: "Literacy is not enough".

Because of time constraints, we won't be able to create landing pages to win for those "low hanging fruit" keywords in time for the blog contest.

My question is: to what extent should we optimize the http://www.vittana.org/students page for the five word plus low hanging fruit keywords that we've discovered. I imagine if the content isn't relevant our clickthrough rates will suffer even if we do win for it (Altering our meta description is a possibility here) . Should we just try for the difficult keyword from the get go and come up with other ways to win for the low hanging fruit keywords?

I'd love to hear your thoughts on this.