Value in purchasing domain name for targeted search term?

[FutureMemoriesInc]

Is there any value in purchasing a domain name for a search term we want to target? If there is, would it be better to have it forward directly to our site, or create a landing page that would then link to our site and our products?

[Jinx14678]

If you forward it then the "Keyword Match" benefit is negated.

Creating a landing page that promotes the specific product with links to your main domain is a current tactic used by many. You must make sure it is not a "thin content" site or duplicate to your main domain or this will negate the benefits as well.

Personally I do not necessarily suggest this tactic as it is becoming less and less effective and will continue to do so.

But as i said it is definitely is a tactic employed by many and if done correctly can generat sales, but I would not look at this as a longterm silver bullet...

w00t!