Domain authority

[TheVolkinator]

I have a staff of 10 full time people and 8 part time people working on my websites generating dynamic and unique content daily. Been doing this since 2003. We have over 5K indexed pages.  There is another site with about 5 indexed pages that ONLY has RSS feeds on our site (one of which are articles from our site). How in the world do they have a higher domain authority than us?

[GregFindley.co.uk]

Sorry if you already know some of this, but if not hopefully it's of some help.

Domain Authority isn't calculated based on your website content's quantity or quality, it's based on link metrics of other sites linking to your website.

"We calculate this metric by combining all of our other link metrics (linking root domains, number of total links, mozRank, mozTrust, etc.) into a one single score" (http://www.seomoz.org/learn-seo/domain-authority)

Run both domains through the Open Site Explorer and compare the number of links from root domains + the domain authority scores of those links and you should begin to see the difference.

It's probably also worth watching Rand's Whiteboard Friday on Domain Trust & Authority: http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority

[TheVolkinator]

thanks! this was very helpful

[GregFindley.co.uk]

No problems, glad it was useful, please feel free to mark the question as answered so I can earn a few extra MozPoints thanks!