Renaming primary domain advice

[Peter.Huxley59]

Hi,

We have a site www.anteater.com.au. It's a pest control company here in Sydney Australia. Now I've just renamed it to www.anteaterpestcontrolsydney.com.au yesterday for SEO purposes. I'm doing 301 redirects.

My question is, is it worth it to do this? Will we have any advantage in the long run with just this URL change? Or would it be better to just leave it as is as www.anteater.com.au

Any comments would be appreciated.

Cheers.

[EGOL]

Wow...  just personal opinion.... anteater.com.au is a totally KickAss domain that is really memorable, funny, short, clever, awesome..... and you  are going to change it to something spammy like anteaterpestcontrolsydney.com.au ???

Honestly... if I owned anteaterpestcontrolsydney.com.au and somebody offered me anteater.com.au... I would mortgage my house to buy it.

If I owned anteater.com.au I would have logos, mascots, airplanes pulling banners, uniforms with anteater on the back, biz cards, SWAG... everybody everywhere would know about anteater.com.au

I think that the SEO value of anteater(tiredoftypingthislongassdomain)pestcontrolsydney.com.au is minimal if anything.... maybe even negative value.

I know that my reply was a bit over-the-top... but you should interpret that as being a reflection of my enormous enthusiasm for anteater.com.au.... If I owned that domain I would move to Australia and become the best professional  ant hunter in the southern hemisphere!    

[Peter.Huxley59]

Really helpful. Thanks. I'm 95% inclined now to revert it back to www.anteater.com.au, just need additional comments from others regarding this.

[EGOL]

To help you with that last five percent... if you change your domain your email address will not fit on a standard business card and you will get very few emails because your address will be so long that most people will make at least one typo.

[Peter.Huxley59]

Done! You nailed the 5% pretty good.

Thank you very much EGOL! I've just reverted back the URLs.