SEO value of Articles, Magento vs. Wordpress?

[ikomorin]

Our e-commerce site is running on the Magento platform while the blog for the site is integrated and is on the Wordpress platform. The blog is not on a separate subdomain, so it is on www.website.con/blog.

What I wonder is how Google treats information on a Wordpress blog compared to pages created in the Magento CMS pages. Would a high quality content article posted as a blog post on the Wordpress have a lower SEO value than a page on the Magento?

Thanks.

[RyanKent]

What I wonder is how Google treats information on a Wordpress blog compared to pages created in the Magento CMS pages.

For the most part, Google treats all web pages equally. Whether a web page is from a forum, blog, e-commerce site, plain html or any other form of site the page itself has a specific structure. There are meta tags contained in the of the document. There is content in the of the document. The content is divided into recognized containers such as header, footer, navigation, sidebars, body, etc. Google views and weighs the content accordingly.

The above response should be fine, and the below detail probably falls under the category of Too Much Information.

Google's full algorithm is not known to anyone outside Google. There is always a possibility Google could adjust a web page slightly based on whether it was an e-commerce page or a blog article, but it has never been confirmed by any credible source. I have never seen it even suggested nor any testing of this idea.

[StoresDirect]

I think what's really important here for SEO is that you've got an on-site blog, and the blog is on a decent platform. And what's the alternative to your Wordpress blog - a Magento blog module?

I've been asking our technical team for ages to change the blogs on our Magento sites from a Magento blog module to a Wordpress platform (should be done in the next few weeks :D). I've found our current blog module such a pain to work with that I would cut off my arm and eat it before I would use it on any site of my own.

When you have to update a blog regularly you need a comfortable and flexible user interface, and Wordpress gives you this. When you need to present articles in a professional and attractive way on a commercial website, Wordpress makes this easy. When you need to make SEO tweaks like global changes to a tag name Wordpress makes this easy.

If you have good content and the blog is accessible you should be fine.

[ikomorin]

Thanks for the answers, then it looks like we are sticking to the wordpress blogg and posting the useful resources and other information there instead.

Cheers!

[ikomorin]

Having information on Magento or Wordpress may be the same SEO value.

But what happens if the information in this case will be:

www.website.com/blog/resources/article

www.website.com/resources/article

Then it is better to have the second option from a SEO point of view, isnt it?

[RyanKent]

First I would share that while URLs can affect ranking, their effect is quite low. I try to keep them short and clear not only for ranking, but for user readability.

I would suggest offering the flattest URL structure possible. Is having the term "blog" or "resources" actually helpful for anything? It really depends on your site. For some sites it makes a lot of sense to add a /blog layer to the URL, but for others it does not.