Google new update question

[qubesys]

I was just reading this,

http://www.entrepreneur.com/blog/220662

We have our official site, which has 200+ service pages, which we wrote once and we keep doing SEO for them, so they rank high all the time.

Now my question is, how does Google handle the site freshness ?

Service static pages or if we are adding blog items, then also they consider them as fresh site, right ?

So, we dont have to update those service pages, right ?

[AlanMosley]

It is more a page by page thing, not site wide.
How I understand it, is in 2 parts
QDF Query deserves freshness, when you search for keyword, Google brings back not just the most authoritive, relevant results, it likes to bring back a few fresh ones also, as well as a few local and other factors too, like sites selling keyword, sites with documentary information about keyword.
The freshness update is different again, let’s say you enquire about football, then it is assumed that you want the latest info, like latest results, injuries, team selections and stuff. So Google tries to bring you these results, it also works out who is publishing this information regularly and indexes them more often. It gives these results more importance only why they are fresh.
The freshness update does not affect all queries, if affects about 35% of queries.
If you were looking up George Washington, then you would not expect to see the freshness update affect results.

[RyanKent]

Whenever hearing SEO news from a non-industry source such as entrepreneur magazine, my first recommendation is to locate the actual report from the source. In this case, the source is Google: http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

If you desire further analysis, the next best thing would be locating the topic on a trust SEO site: http://www.seomoz.org/blog/googles-freshness-update-whiteboard-friday. The goal is for you to obtain the most accurate and complete understanding of the change and how it affects you. Outside magazines often add glamor for headlines, make interpretative errors or miss important consideration points. This is not a hit on Entrepreneur magazine at all but a recommended best practice.

For this update, certain keywords are affected. Specifically those which are deemed affected by a "freshness" factor. The impact to your site depends upon your content. If your page titles are "sunglasses", "MX1000 Sunglasses by Revo" and such then the impact will likely be low. If your page titles are "Justin Bieber sunglasses" or "SuperBowl sunglasses" then the chance of your queries being affected by freshness are much more likely.

With respect to exactly how Google responds, no one knows for sure outside of Google, and they don't explain the details of their inner workings. It is highly likely they are looking for brand new content. For the most part, this is new web pages. They may accept new content being added to existing pages as well. What we can confidently say is that changing the date on your existing content or shuffling words around aren't going to help.