What can be done to optimise a Facebook fan page for search?

[adamlewis10]

I was wondering if there are any tips to help a FB page rank well for a given search term?

Any help welcome!

Adam

[RyanKent]

I'll share two ideas and hope others can add to them.

1. Treat the page like any other web page. A search engine crawler will.

2. Log out of facebook and view the page. Ensure the page is accessible while not logged in to facebook, and all the content is visible. The way you see the page while logged out is how the crawler would see it.

[adamlewis10]

Hi Ryan,

Thanks for the quick response. IS it possible to add GA code to the page somewhere?

Thanks.

Adam

[RyanKent]

Here is one method:

http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/

[evolvingSEO]

To further enhance how a crawler sees it, or any webpage, you can turn off CSS and browse as Googlebot.

Use the default user agent plug in for Firefox

Use the web developer plug in to turn off CSS

Also, shutting off JavaScript is good too.

-Dan