What effect does Google Plus Business Pages have on SEO?

[10JQKAs]

It looks like Google is putting a definite emphasis on social signals, through Google+ anyway. Has anyone tested the effect of social circles on SEO yet? Same effects as the "magical +1 button?"

+1 on shifting your time and resources to Social Media?

[malachiii]

I think it's a little too soon to correlate SEO and the Biz pages for plus.google.  That being said, the "magical +1 button" will influence seo at a social level.  They're including the results in webmaster tools which shows a huge push from google to get SEO's and marketing teams to focus on the +1 aspects.  Obviously +1 and the plus.google initiatives combined with SEO will create what I like to call SEOcial. Bridging the two practices into one seamless result for unique results for all users.

[JohnParker2792]

I believe it doesn't have a huge impact on SEO as of right now but I think it will sometime in the near future. I'm in the process of making a marketing plan for my clients based on +1's. Furthermore it's not going to hurt to gain +1's now, it's better to be early than late.