Blog SEO Strategy

[theLotter]

The current SEO strategy for my company blog is to include a percentage of short tail keywords in each blog post, and not to link to the main site because they are concerned with diluting the blog.

I would like to change the strategy and instead use the blog to promote long tail keywords by having each entry focus on around a different long tail keyword.  I would also like to use the short-tail keywords for internal linking to strengthen our important pages with keyword rich anchor text (no more than 1 link per 100 words).

I would love the advice of the SEOMoz community about which strategy is more effective (or if there is something else entirely we should be doing).

Thanks!

[AlanMosley]

20% of long tails are completly new, google has never seen them before. so you cant really optimize for them, just write about the subject naturaly and you will be doing a good job of optimizing for them anyhow.

Yes use the keywords to point at you money making pages, its one think to get someone to your blog, its another to get them to your money pages.

[stefanok]

SEOMOz said it best:http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links

Build a company blog and make it a valuable, informative and entertaining resource

• This content and link building strategy is so popular and valuable that it's one of the few recommended personally by the engineers at Google (source: USA Today & Stone Temple). Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.

Concentrate on creating good, original content for your users and the rest will come.

[JamesNorquay]

I would really need more information on this blog structure for example is it sitting on a sub domain?

In my opinion the best way to treat a company blog and with the blogs I have worked on in the past we do have our list of mid-low tier keywords we aim to factor into posts, yet if the post is going to sound SEO spammy we do not include the keywords in titles, move for the url, really foucs on top quality content and bringing in content that the users will want to share. Develop a content strategy around the blog plan what you will add to the blog over a term of time.

I would advise on the following:

• Video content (how to videos/ any thing interesting depending on your niche)

• Infographics -

• Market trends/ analysis - show your customers you know your stuff.

• Community events, I have seen a few company blogs where they show weekend events near the company and how they are involved, it is easy content and easy traffic. Have a separate section for it.

We blog to make the customers love the posts yet also ROI is factored in.

Hope this helps.