We dropped from a page rank of 4 to 3

[totalvac]

• We dropped from a page rank of 4 to 3 because of the Google Freshness update. Are there any insights anyone can give me? Our site is www.totalvac.com

[AlanMosley]

I dont think it was the Freshness update
The page rank is you see in your toolbar is updated about once a year.

Over the last year you may of lost links, maybe in the panda update. Panda got rid of a lot of lo0w quality links

[totalvac]

Our page rank dropped the same day the freshness update was done. You don't think they are related?

[AlanMosley]

No i dont, Freshness is not about penalizing, its about indexing up to data info and giving it better rankings while it is fresh news.

[totalvac]

I checked out Perth SEO company. I am interesed in your SEO report.

[AlanMosley]

do you want to email me on mosley@thatsit.net.au thanks.

[evolvingSEO]

Hi

Honestly, I don't think you should worry much about pagerank.  I'd be more concerned if your traffic or rankings dropped.  Check out this whiteboard Friday on pagerank.  There are many more important things to worry about!

-Dan

PS - In about a 5 second analysis of your backlinks, I'd say you might want to focus on improving that. Not sure if someone has been helping you with linkbuilding or anything, but your backlink profile is severely unnatural.  WAY too many exact match anchor text links from irrelevant sites.

[tdsnet]

There was an updated Google PR yesterday

http://techwalls.com/blogging/google-pagerank-update-november-2011/