Change Homepage internal Link from Image to Targeted Anchor Text -- Spam??

[MattAaron]

I am in the following situation:

1. Homepage is designed to target one main keyword.

2. All current pages link to the homepage with the image/logo, nowhere on the site do we link to the homepage with the target keyword.

3. It is an established page (Moz rank of 58)

If I suddenly added text above and made the homepage link targeted anchor text, would Google consider this spam?

We are ranked #13 in Google and our looking for ways to move up, but I do not want to risk any type of Google penalty.

[DanHill]

Adding text (eg. ourkeyword) below/above the image/logo will not be seen as spam.

You don't mention if your image/logo is making use of the alt tag or not?

[MattAaron]

Thanks for responding Daniel.

We use an alt text of "home" but not the keyword.

[gfiorelli1]

Why don't you use your keyword in the alt text? The alt text will work as anchor text of the link of the image.

[DanHill]

Correct.  And then your text navigation will be user friendly things like 'products' or 'home' rather than a 2 or 3 phrase keyword.