How can someone not call B.S. on this site ranking 4th.

[RobertFisher]

We manage a lot of sites that are around pharmaceuticals and lawsuits. I was checking a couple of the sites around the keyword: Actos Lawsuit using the keyword difficulty with serp analysis. Our sites have done very little Adwords except for first month about a year ago and we have always ranked well and the client is very happy with the results.

Tonight I notice a site that is http://wikilawsuit.org/drug-recalls/actos-side-effects-bladder-cancer-actos-lawsuit/

They are ranked fourth on Google. Our url which is http://actos-lawsuit.org/ is ranked 9th?? Frankly there are several sites ranked ahead and when you look at the parameters all the way across some we are killing. But Wiki, everyone is killing  and it is still fourth. I ran it in OSE and the metrics came back better, but there is at best 3 to 4 real links out of 30 domains. This is a commercial site with a contact form in right sidebar and my guess is they are selling leads to lawyers. So they are about as Wiki as Hooters.

That said, we see all the talk about quality links and I am seeing a lot of sites with few quality links and lots of junk links. Should we still believe it matters? Or, is it that it matters when the sites are huge (JC Penny), etc. but not if the site is under some critical number of poor links?

Looking forward to a moz Fest on this.

[consumers]

I have only been doing this for a few years. But i have seen this many many times.Where a relatively new site launches and suddenly its ranking high on the first page for a certain keyword .Like you said there are very low qualities across the board regarding this site. My guess is that this site will soon disappear just as quickly as it appeared and will find its real home down on page 3 or 4. Google bounce .