Optimization of keywords in singular and plural

[romaro]

By Google Traductor:

Hi, two questions:
1. What about the optimization of keywords in singular and plural?Do you recommend use landing pages in the plural and singularwords? as different results on Google searches in the plural andsingular.
2. Do you think that is a good strategy to generate a sitemap tosearch results pages based on searches by users of our site? Weplan to start generating a sitemap with a top 500 of the most popular searches and then scroll through to 1000, 2000, and more

[AlexFusman]

Hi,

1. It would make the most sense to optimize for the singular and plural forms of a keyword on the same page. For example, if you're targeting the phrases, "green car" and "green cars," you should optimize a single landing page for both terms. Although Google shows different results for plurals, it is still aware that they're variations of the same word. I would not recommend creating separate landing pages for singular/plural of the same word.

2. This is a strategy that most likely will not help you. If your search results pages show excerpts of the content of each page being shown in the results, all the content on those pages will be duplicate content. You don't want to cannibalize the SEO you've done on the actual pages of your site by having Google crawl excerpts of that content as well. Though, there may be a way to pull this off to your benefit if you somehow show unique content on those search results pages. But unless they're long-tails, you're not likely to rank those search result pages above website that are actually optimized for the same keywords.