Order of my products on page?

[WillBlackburn]

Hi,

I read somewhere that Google reads a page in a certain way.

All my product pages are listed (or most of them) in Alphabetical order.

Now say I am targeting brands named Cruyff and Money Clothing, should I put all the Cruyff and Money products above everything else?

See here for example...

http://www.designerboutique-online.com/jackets/

They are in Alph order, except the sales items at the bottom. So would it be beneficial to do this? To put my targeted brands at the top of the page?

And if not, is there anything I should be doing with the layout of the products to improve/help with SEO?

Thanks

Will

[Anthony_Trollope]

Hey Will,

You know what I would do is put all of your most popular lines toward the top, maybe create a specific category (example: Our Hottest Lines) where all of these will sit. This is not only a solid sales strategy (in my view) because you're keeping all your best selling lines toward the focal point of the screen (after all, this is what a lot of your potential customers are looking for, right?) but also pushing your customers towards popular styles/brands and in turn, hoping to convert. Not only that, but on-page ranking factors would have it that those Hottest Lines links are given greater attention and thus in theory, should rank better vs. a saturated list of alphabetically aligned categories.

Categorising with the Alphabet is still another solid strategy, there would be no reason why you couldn't do this in addition to the above (just don't go too mad with your "Hottest Lines", especially if you carry a lot of brands).

Closing out, I had a quick look at your site. I would get rid of the scrollbars at the top where your category description is. Instead, I would write some fresh content on each category page interlinking other important pages you want to rank for specific keywords.

All the best,
Anthony