Alt attributes same as jpg name and keywords?

[CMoore85]

Hi everyone,

Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...).

Any input much appreciated!

[AdiRste]

Slightly different.

[CMoore85]

Thank you!

[ShaMenz]

Since the intention of alt text is to help the user understand what the image is about, it should use natural explanations which utilize a range of variations on your keyphrase(s).

Keep it natural and keep the user in mind.

Hope that helps,

Sha

[CMoore85]

it does, thank you