Blog On Domain Or Off?

[Springboks]

Hi,

Which do you think is more powerful ito SEO rankings for my domain? Should I make the blog part of my domain or should I create a blog on a seperate domain?

Zane

[RyanKent]

My feelings on the topic are mostly black and white. If your blog is on topic for your website, it should be on the site. If your blog covers other topics not related to your site, it should be on a separate domain.

Locating the blog on your main site offers the potential benefits of higher DA for both your blog and main site.

[PeterAlexLeigh]

As long as the blog is connected to the website in question; I would make the blog part of your current domain, preferably in a sub folder rather than a separate sub domain. This method then allows you to add fresh content onto your blog that will also have a positive effect on the site as a whole.

By putting the blog on a separate domain, you're moving the positive effect of having the blog away from your website, and therefore your website won't benefit. Sure you can create links from the blog to your website, but if it's a new domain this won't carry any authority and if the blog is on the same server/registratio details as the website then Google will be able to pick up on this and possibly devalue them anyway.

So, unless the blog isn't connected to the website or you're looking for long term gain in building the blog up as a separate domain then keep it on the website.

[Springboks]

Thx guys, so on site it is

[johnshearer]

If the blog is clearly on-topic with the main domain; it would help the domain authority.

for my house painting website our blog resides in a subfolder and it has really helped our organic rankings in the last 6 months. A blog is a good method to get new content up and running.

[Timmmmy]

Thanks to all for the great feedback. I only wish I had read this last week. Unfortunately I created a subdomain. Unfortunately our primary domain is fairly antiquated and not conducive to blogging/social sharing, etc. (legacy to my arrival) so I guess in the  short/intermediate term I had no choice until we overhaul the website next year.