Similar Keywords/Different Pages

[leaseman]

My question is about my content strategy regarding keywords and page creation. For this example I will use the following keywords:

"widget financing"

"widget leasing"

"widget loans"

"thingy financing"

"thingy leasing"

"leasing loans"

"whatchamacallit financing"

"whatchamacallit leasing"

"whatchamacalit loans"

You get the idea. Now I have created a separate page for each of these keywords. There are about 70 keywords and their respective pages. Although all of these describe the same thing I have re-written each page. In other words I didn't use the same content and just substituted the keywords. Each page is roughly 200 to 500 words. I do rank very well for most of these keywords.

I would post some of the pages from my site here but I didn't know if that is frowned on.

My fear/concern is will I get in trouble in a "post Panda" world.

Again, the pages rank very well I just want to be in good graces with Google going forward.

[PeterAlexLeigh]

Jason,

If you're currently ranking well after several panda updates, then it's probably not a problem and as long as each page is written well and offers quality content, then it should keep the panda happy.

However posting your pages isn't frowned upon, in fact it's probably encouraged so that the Mozzer's can answer your question better.

If you can give some example pages, it would probably help answer your question more appropriately

[leaseman]

Okay, here are some of my pages:

http://www.capitalsolutionsonline.net/semi-truck-financing.html

http://www.capitalsolutionsonline.net/dump-truck-financing.html

http://www.capitalsolutionsonline.net/truck-financing.html

[PeterAlexLeigh]

Hmmm, it's a tough one to call. Your pages are working fine for you at the moment so I'd probably be hesitant to change anything, however...

Although you have re-written the content, they each contain a similar link structure (e.g. all pointing to the same application form) and contain the same Youtube video link for example, so I wouldn't put it past an algorithm update to pick up on this, notice the similarities and frown slightly on it.

I suppose the 'correct' way in google's eyes would be to create a single (or just a few), rich content page(s) that offer fresh relevant content on each and lists all the types of truck that you can provide finance for and focus your efforts onto this/these few pages. This would make the page(s) relevant and there would be no irrelevant or duplication issues - but this would be time consuming and more than likely negatively affect your keyword rankings in the short term at least.

If I were you I would be hesitant to change something that is currently proving effective in your particular keyword niches until you actually notice a ranking drop, but others may offer a different opinion. You may just want to enrich the content further on your existing pages and try and make them stand out as being necessary. Perhaps put a bit more information about dump trucks on the dump truck page and a recent piece of news about semi trucks on the semi truck financing page - this would then differentiate the pages from each other more.

Try taking a look at these links for some tips and help;

http://www.seomoz.org/blog/beat-google-panda

http://www.seomoz.org/blog/fat-pandas-and-thin-content

[PeterAlexLeigh]

Also.. If each of your pages is receiving a fair amount of traffic through organic search, then again it's less of a problem. If people are clicking through to your site and landing on those pages (without an excessively high bounce rate) then this should signal to google that those pages are proving relevant to your visitors.