Link Acquisition Assistant

[PeterAlexLeigh]

Will,

These are the terms I entered into the link acquisition assistant for your site;

Your Site: httpwww.designerboutique-online.comYour Brand Name: Designer BoutiqueCompetitor 1: www.asos.comCompetitor 2:Keyword 1: HoodiesKeyword 2: Designer HoodiesKeyword 3: Designer JeansKeyword 4: Designer TrainersTopic: ClothingIndustry: FashionCity: Liverpool

Your search terms of 'money hoodies', although they are the keywords you're targetting were maybe was too specific to find anything. There may not be many sites on the web that are focussed around your brand name of 'money' and 'hoodies' to return much relevance.

The search criteria above (or something similar such as 'mens designer trainers' may give you some better links to go for, whilst still being relevant to your area.

[PeterAlexLeigh]

Oh - you can probably think of a better competitor than asos.com - That's all I could think of at the time!

[PeterAlexLeigh]

Jesse,

The link to http://www.libanonchat.org/ won't even load for me. That's never a good sign to start with!

Although it appears to have reasonably good moz rankings, it's hard to tell whether google would see the directory as good in their eyes. There's a good chance they may have penalised the directory or downgraded it, but without being able to see it, it's even harder to tell.

Generally, if it looks spammy and it's not relevant to the subject, then you should avoid it. This site looks foreign judging by the links coming in and so it's relevancy for this topic is probably called into question, after all the site is aimed the the UK market.

If you're looking for directories, then there are some credible ones about, but they are normally few and far in between and usually human edited to a good standard;

yahoo directory

best of the web

the above two are good examples.

[WillBlackburn]

Thanks Shelley, great help.

If I am targeting specific brands, and I am finding sites to submit to under the general terms of mens hoodies, designer jackets etc... is it best to submit and actual product to these pages or should I use like my Money Clothing page, or my Armani Jackets pages?

My site allows you to select the brand or the product type. So do I go with the brand link of www.designerboutique-online.com/all-clothing/money-clothing/ or do I go for www.designerboutique-online.com/tops/money-clothing/

One will give you all Money products, the latter will give you all Money tops including t-shirts, hoodies, jumpers etc... It is not possible to get just a Money Hoodies link unless I use a specific item, which I do not want to do because one we stop selling it, the link will become redundant will it not?

Thanks

Will

[PeterAlexLeigh]

As long as the place you are linking from is relevant (i.e. fashion), you can create whatever content and links around your site that you want, because it's always going to be relevant.

If you're looking to promote with keywords for 'Money Hoodies' I would personally direct the customer to the place you think they would be most interested in, so in your example I'd probably direct them to the tops page as it seems most relevant to the keywords.

If you can I would also add some blurb relevant to the keywords on the landing page as well. Maybe you can add a bit more promotional text around 'money hoodies' at the top of the page, just so the keywords are included a few times.

Alternatively you could create a page focussed around 'money hoodies'. Describing what they are, how great they are and why you are the stockist of choice for them. Then you could have links to product pages. This would then create a page optimised for your keywords and relevant to the linking source.

[WillBlackburn]

Thanks. The site was badly designed a few years ago and the compnay who designed it charge us for any updates. So for now the independant pages for Money Hoodies etc... would have to wait.

I am going to fill out each brand page with keywords content.

Could you tell me if the Product Description and Meta Description for the following item is ok? http://www.designerboutique-online.com/all-clothing/money-clothing/money-jeans-blue-ape-outline/0/

Am I going in the right direction? Meta Title, Meta Description, Procut Title and Product Descriptions all look ok to you? If not what advice would you give?

Same goes for my Money Clothing page: http://www.designerboutique-online.com/all-clothing/money-clothing/

Thanks for your help.

Will

[PeterAlexLeigh]

Your meta tags look ok to me, as long as they contain they keywords your seeking with some descriptive content then you're generally ok.

On the flip side, content is a much bigger SEO factor than meta descriptions/keywords. So get your content right and interesting and you should be ok. Remember to make it natural and compelling, so it doesn't look like it's there simply to promote certain keywords.

[WillBlackburn]

Thanks.

What I do not get is other peoples descriptions seem to be like ours, short, bullets.

What lengh should i be aiming for here.

20 words, 50 words, 100 words?

Do the content of the descriptions look ok or should I be getting more of the brand/product in there? As I notice it is maybe mentioned once in the description along with the clolour, fit etc...

Within the CMS is a short description section, which is basically text that appears below the price when viewing the overall products. See here: http://www.designerboutique-online.com/all-clothing/money-clothing/ , you will see below the prices is 1 sentance, should this include brand/product/colour again?

I struggle to find what is more important, how would you rank the following in terms of importance, this is how I viewed it.

1. SEO Page Title
2. SEO Description
3. Item Title
4. Item Long Description
5. Item Short Desciption
6. SEO Keywords

Cheers

Will

[PeterAlexLeigh]

Your meta description should be about 150-200 chars from a search engine perspective. Take a look at this seomoz article on meta descriptions

http://www.seomoz.org/learn-seo/meta-description

and this one on content;

http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Regarding the short description, I see no reason why you wouldn't want to mention the brand product and colour again, after all it's providing more information to the user.

For the terms of importance, they're all pretty important factors and you should concentrate on them as a whole rather than looking at each description individually. Page content is key here and you should try and make is as useful as possible from a user perspective whilst maintaining a good scattering of keywords.

Also I noticed that your H1 tags are used to promote a £200 voucher. I would use the H1 tag purely for your keywords.

[PeterAlexLeigh]

Will - if you've got any more questions regarding your site, I'd probably open up separate threads in the forum and mark this question as answered (if you're happy with my answer to the original question!). You'll probably get more people look at your individual questions then and get a better picture of your site.

It's always good to get different opinions on these matters to make sure you're getting the best information.

[WillBlackburn]

Cheers and I will post a new thread. Final Q in here though, how do I get the H1 tags onto the things I want? And what are the things I want it on? As we also have a H1 tag on the line...

Designer Boutique - The Best in Quality and Heritage Menswear

Should we be using only 1 H1 tag and should it really go on something more keywords specific like Designer Boutique - Official Stockists of Cruyff Trainers, Money Clothing and more?

As they are two brands we are targetting?

[PeterAlexLeigh]

I'm not sure how your site is setup, but from a coding perspective you just change the text in the

text here

tags.

I would definitely use something more keyword specific for your H1 tags, you can then put other less important titles in H2 or H3 tags.

You can always have 2 H1 tags each targeting the different brand/keyword.