Is blogging enough to keep my site fresh?

[diogenes]

I know that one of the things Google looks for is fresh content. My main site is a wordpress site where I have optimized about 12 static pags and I also do blog posts. Assuming I continue to blog, do I need to give my pages a periodic "face lift" or is enough just to keep blogging and add a static page from time to time?

Paul

[RyanKent]

Hi Paul.

Keep in mind Google indexes pages, not sites. Your site's DA can affect your page ranking, but otherwise each page is indexed upon it's own merits.

Adding new pages to your site can help IF your site is set up to be dynamic. For example, if your pages automatically add links to the new content in blocks such as "lastest news" or "related articles". It is also helpful to have dynamic internal linking where links are automatically generated to any pages on your site (like wikipedia).

Another way to keep a page fresh is to allow for user generated comments to be added.

You can update your pages, but you want to do it in such a manner as to offer real value to users. Rearranging the text or making other changes solely for the purpose of ranking isn't going to help. An example of a helpful update: if you have a web page on "peaches" and then comment on a recent peach recall.

[Vivamedia]

I would also recommend you to be active in social media like Facebook and Twitter.

The social activity is positive in many ways,

1. Creates a buzz around your business, gives Google positive signals about popularity.

2. You will spread your information to friends, customers and others in your industry, it will help you build the brand.