Category: White Hat / Black Hat SEO
Dig into white hat and black hat SEO trends.
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Best Link Building Practices to Avoid Over Optimizing
It really boils down to linking what makes sense. Do not write trying to get exact match anchor. Also keep an eye on your % of anchor text. If you have 20% of your followed backlinks be a specific head term, that is a no no.
| Sean_Dawes0 -
Does anyone know of a good link building case study? A B2B focus would be a plus
These are both videos from Distilled conferences that offer what you're looking for http://www.distilled.net/store/sl-2011-cases/ http://www.distilled.net/store/linklove2011-structure/
| makeshiftyy0 -
Feedback on link building idea
I like where your heads at and this can be a great way to build links. However, I would only allow relavent and authoritative sites to link to me. I would also be sure to have all these external linking anchors in variations to avoid over optimizing penalties. Instead of just having them add a link and they get a promo code. Make the promo code something you email after manually reviewing the site.
| SEODinosaur0 -
How Can I Check Competitors Linking Profile?
Probably obvious but in a industry where there are many competitors, it seems like you can always find a couple of good links from each competitor that can be acquired. Maybe even run the sites linking to your competitors through OSE to find other sites in your industry with high page authority.
| seo-hunter0 -
My website has been penalised by Google for "Over optimisation" and "unnatural linking".
I had the same kind of notice, and didn't submit a reconsideration request, but after a few weeks I lost most of my rankings, especially for higher competitive terms whereas I was ranking for among the top 3 results.
| VisualSense0 -
Need clarification on what is a landing page vs. doorway page
Hi Jeff, I have imagined your situation and reminded me of a past client of mine, who asked me to do the same. But I will tell you the same thing as I have told him back then: Why to focus doorway pages instead of good landing pages on your main domain? Think about the main difference between Doorway pages and Landing pages as the following: Doorway pages are made for spamming the index of Search Engines, creating pages to rank for a specific keyword/keyword phrase but afterwards you are fooling the visitor, because they will need to go further in order to reach the goal of their visits. The doorway pages will have a negative User Experience! Landing pages are created in order to focus a product/service of yours and while the visitor enter the page, they will reach the goal of their visits. The landing pages will have a positive User Experience! There are two very good articles related for this two expressions, maybe take a few minutes and read them through: Landing Pages Doorway Pages Instead of the Doorway Pages (Domains) I would advice you to try focusing the main domain for quality landing pages with quality content. I hope that helped, Istvan
| Keszi1 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Yeah I know, I read the full forum thread... Im not sure what you mean? Edit: Do you mean your post was not about the actual site it effected but more about Negative SEO? If so, we understand that, thats why we said it was scary. We were just pointing out the other issues in the forum thread.
| MattJanaway0 -
Content box (on page content) and titles Google over-optimization penalty?
hi hard to tell if you actually can't visit the site,but in a nutshell #1 = quality of your content or content is king #2 if you sell those products yeah categorize them, no worries. #3 google does not list you because of the design, so it is your choice, but is as #1, as customers want easy to access products. what ever works for your customers best! regards, jim cetin
| jim_cetin0 -
Link Wheel & Unnatural Links - Undoing Damage
There's not a lot that can be done. You might be able to contact some of the sites and get a reply, but for the most part, your plan moving forward should be to create new content and earn links from quality sites.
| RankSurge0 -
Too many on-page links?
OK Thanks. So most my posts will be just below a 100 then , and this list of some 15 or so has a few more links than the others. OK I think I got it, Thanks! Mark
| markkislich0 -
Getting Credit for your own inbound links
I'm assuming you mean internal links? If it's internal links, they aren't going to be valued as highly by Google as external links. Just because they show up in OSE doesn't mean they carry a lot of value, it just means they exist. These links will show up for any site. When using OSE, I like to look at only external links to see where their real backlinks are coming from.
| jeffreytrull10 -
Shadow Page for Flash Experience
Hi GoogleCrush Sorry for the late response. I wont pretend to be an expert on this, but I'll give you my best assessment of the situation. Generally, it's best practices on script heavy pages to include alternate information for degraded viewing experiences. Typically this is accomplished with the <noscript>tag. You can see this effect if you turn off javascript (you can use the MozBar) for this and view the page. For this Walmart page, this view exactly matches Google's text cache of the page....</p> <p><a href="http://webcache.googleusercontent.com/search?q=cache:http://instoresnow.walmart.com/Kraft.aspx&hl=en&strip=1">http://webcache.googleusercontent.com/search?q=cache:http://instoresnow.walmart.com/Kraft.aspx&hl=en&strip=1</a></p> <p>Typically, this is fine and even considered best practices for usability. You can get into some trouble areas if the content of your degraded experience doesn't match your rich flash or javascript experience, but it's hard to tell where the line is drawn.</p> <p>As far as adding links to this area, yes, you can and should add links to the same destination as your flash experience.</p> <p>You can include images in this area, but without scripting I'm not sure how "Pin-able" they would be. Not sure I'm too clear on this question.</p> <p>As for video transcripts.... I'm really unsure about this point. From a usability standpoint, it might make sense to include a video transcript. That said, include huge paragraphs of text not visible to normal users could send the wrong signal. Best practices would be to include the video transcript for all users - the way SEOmoz does for Whiteboard Friday.</p> <p>Hope this helps! Best of luck with your SEO!</p></noscript>
| Cyrus-Shepard0 -
What do you think of Theme pyramids for SEO?
I think this video would explain a lot http://www.seomoz.org/blog/whiteboard-friday-flat-site-architecture
| AlanMosley0 -
Switching prices for google base
Hi Martin, I have less of an SEO concern over this than a user experience one. It doesn't sound like a good idea to have different prices for users who come from Google product search. What happens if they return over 24 hours later to purchase the product? Unless there is some type of clear message on the page to indicate that the price is only valid for 24 hours, it will cause a lot of confusion, and even then, it's not the right approach from a business perspective. I've talked a few individuals who had prior experience with mismatched prices in Google and overall, customers are never happy when that happens. Also, it's okay for a few products to have different prices. However, for the most part, when prices are not matched between product pages and feed data, you're risking Google suspending your feed. Although, I can understand the reasoning behind this, in general, I think it is far too risky to implement. Best, Stephanie
| StephanieChang0 -
Tricky Decision to make regarding duplicate content (that seems to be working!)
Thanks Russ - that's a good idea. Bit of a pain from a tech perspective as it turns out, but definitely they way we'll tackle the issue post launch. Thanks again, Tom
| SoundinTheory0 -
Google Sand boxed?
Hi Blaze, the first sensation I have, but I urge you to not take it as it was a definitive answer, is that your site has suffered a Panda penalization. What makes me think so, it's the extremely high presence of ads above the fold. And if this is quite evident for me with a screen resolution of 1920*1080 pixels, if you reduce to a more standard resolution, it is totally true. For instance, take this post: http://amplereviews.com/hcg-ultra-diet-drops/ Well... the first bar from the left is all for ads, the second bar - then - has another ad block under the "Recent Posts" widget. Finally, the body have: An Ad Block just under the Title of the post; A second Ad Block almost at the middle of the post at least a couple of what seem being affiliate links In a 1024*769 screen resolution (still the most popular), what can be defined as real "not advertsiment" content is reduced to a couple of lines... Surely, this "ad pollution" is not enough to justify a Panda update penalty, but it is a strong Panda factor as it is well explained in these posts by Danny Sullivan and Adam Audette. Said that, I tested with tools.pingdom.com the upload speed of your site, as I was founding it slow. And it is very slow indeed: almost 60'' to completely render in a browser page! I would check out if that is a template issue or an hosting one. Page Speed is one the ranking factors, even though not one of the top ranking factors. Then, I found out a weird thing. If I click on a tag (for instance "hgc ultra diet drops") I'm not taken to the tag page (http://amplereviews.com/tag/hcg-ultra-diet-drops/) but to a totally different page (http://amplereviews.com/rushfit-review/), as if there was a 301 or 302 acting. Remember that filling a site of internal redirections is not the best way of treating Googlebot, as you are obliging it in spend more time than the needed to crawl your site, and this can consume the so called "budget crawl" with the result that your site may end with indexation issues. Finally, I would also look at the nature of the domains linking to you (148 unique domains names accordingly to MajesticSEO, zero for OSE, which has not crawled it yet... ) Are they quality links, or for poor quality sites?
| gfiorelli10 -
Should I 301 Redirect a Site with an 'Unnatural Link' Warning?
You might find something useful in this post... http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice Good luck.
| EGOL0 -
External links in a global footer
I agree with EGOL. That is a lot of external links to include sitewide. The presence of the word 'Sponsors' may also make it look like they are paid links. Consider simply creating one 'Sponsors' page on your site, and including a nice link to that page in your footer. It's hard to decide if you are contributing to their problem. I'd definitely advise them to discontinue their use of the junk network and remove as many of those links as possible.
| anthonydnelson0