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Thank you Guys!

I was thinking about the iframe passing juice. Apparently that was 'confirmed' a few years ago, but I never messed with it. It seemed kind of silly to rely on it, since it could be so easily detected. I don't know if the tactic has been 'disproved' and they're spinning their wheels. I wonder what would happen if they fixed the non-www DNS failure? Other than that, I think I see 'slow drip' link building. But given that the home page seems to do better than any of the other pages I've seen, it may be safe to say the iframe tactic might work a little. The site's overall visibility appears to have steadily increased over the last four or five years. Another possibility, and I wouldn't doubt they've tried it, is CTR bots. I guess we should look into other domains that refer to |-| /\ppy flow eye tea.

I agree with Ryan - there is something fundamentally wrong with the way your page is build. I checked the speed of a productpage with Webpagetest.org - http://www.webpagetest.org/result/150311_PM_15Z8/1/details/ - if you look at the number of items loaded, it doesn't correspond with what is shown on screen. I am not an expert in Javascript, but your HTML page is filled with it, and it seems to be loading much more files than you actually need. There are 412 image requests (!) for a total of 2105075 bytes, 21 HTML requests for 1593795 bytes, 18 javascript requests (326065 bytes) Your developer did something really wrong here, and you need to correct this asap. In my experience, it's not normal that you loose 90% of organic traffic. I did several migrations over the last couple of months, of very big sites with no loss of search traffic. Apart from this urgent problem, I would also block your shoppingcart and review links for indexing - they generate an enormous amount of 302 redirects Example urls: https://www.jmac.com/reviewhelpful.asp?ProductCode=HONEYWELL-ADEMCO-747F&ID=39994&yes=yes - http://www.jmac.com/ShoppingCart.asp?ProductCode=SILENT-KNIGHT-PS-DA - put a nofollow on these links or block them in robots.txt Hope this helps, Dirk

Hi Brendan, Thanks for the reply! We did see a significant drop in organic traffic around the time the update went live. We have lost traffic for generic phrases like "apartments in london" and "london apartments". We haven't got a manual penalty. Thanks so much for your help Laura

Hi, sometimes it's very difficult to find and reduce internal links specially in cms.

Yeah this is a typical case lately where Google is picking up whatever they like on your page and find the most relevant to stet that as the page title in the SERPs. Usually not much you can do about except for setting the <title>to something even more relevant to the search query.</p></title>

If you have decent rankings already I would hesitate to do this. While your rankings will eventually come back to where they're at now, there will DEFINITELY be some time in the middle where you're not doing as well.  The 301s suggested in other answers are a great (and necessary) idea. If you don't HAVE to do this, I would question it as well. It will definitely affect your site.

Nice find Ryan.

Yes. That's a good sign. GWT Fetch and Render would also show you how it's being handled. From your example you've definitely got multiple H2 tags as you're using them to subtitle subsections of the page, but none of them are duplicating. This seems to fall in line with Google's own practice: http://googlewebmastercentral.blogspot.mx/2010/03/googles-seo-report-card.html (an example of them looking at their own site).  Cheers!

I just looked at the site and it doesn't appear to be on Wordpress. Is it on wordpress right now? http://www.allsee-tech.com/ Is that site on Wordpress?

I agree with DC1611 that your site is a bit over-optimised. I would also consider rewriting the text to make it more concise and natural for human visitors. You could break your text down more with meaningful sub-headings to make it easier to digest - maybe a few more pictures as well. What is your ranking around that keyword? One suggestion I would make is it that you add local buisness schema  http://schema.org/LocalBusiness. I can see that you have built your site on WordPress - I would recommend that you spend some time reading and implementing things from this post - http://moz.com/blog/setup-wordpress-for-seo-success It will show you how to easily handle any duplicate content issues such as with tags as DC1611 mentioned in his response. Hope this helps...

So your footer links, top nav bar, are only visible in code? But can you see them on the page? To elaborate on my answer, I feel that schema markups for links in the footer, sidebar and top nav are irrelevant and not worth exhausting the effort. What benefit does the markup have to the user? The markups should highlight the most important parts of your site for the benefit of the searcher, not the search engine. Therefore my answer is really that same, put yourself in the shoes of the searcher. Is there something in those links worth highlighting that could possibly increase your CTR? My guess is that there probably isn't. Without seeing your site, I couldn't really assume otherwise. The benefit is not to the engine as these markups are for user experience alone. Highlighting the data won't help you rank better if it is irrelevant to the searcher.

What you also could do is run a crawl on your site with XENU or ScreamingFrog to find urls that return a  404 error. If they do they'll probably need a redirect. Next to that could you check the list of internal links within Google Webmaster Tools, if you know how the old structure looked like you'll be able to redirect them as well if they still show up.

I have made redirects for all my products on my old site at: http://webshop.teamout.dk To my new shop at: http://www.climbtown.dk What to do with the indexed pages of my old site? I would like the earned index status to refer to my new domain. Using the site:webshop.teamout.dk returns 255 indexed pages: https://www.google.dk/search?client=safari&rls=en&q=site:webshop.teamout.dk&ie=UTF-8&oe=UTF-8&gws_rd=cr&ei=XVX8VJvWOYfvOY6ggbgH In Google Webmaster Tools I can't change the address, because of the domain being a subdomain. Any thoughts about getting my old domain indexed pages removed from Google?

Recently I had that problem also mate. Thing is if you have any server issues you might get 503. If your site is on maintenance you might get 503. If your site gets high traffic and goes down you might get a 503. Best thing to do is check with Fetch as Google tool from WMT to see how Google sees it.

It is best practice to use nofollow tags and your robots.txt to keep search engines out of not only e-commerce pages, but also any areas that require a log in (such as a customer profile page or shopping history).  You want to do this so that they do not accidentally index pages that will redirect users who aren't logged in or create a weird/negative experience for them.

I'd also check your queries in Google Webmaster tools. You can drill down on them to see impressions by day. If you see that your impressions go to zero for a particular Keyword or keyword stem, it's a sign that you might have gotten a penalty of some kind. Penguin tends to attack pages. If you see a particular page or pages had significant falloff, it's a bad sign.

Use the tool in GWT, Go to Google Index > Remove URLs

Thank you to everyone for all of your help and suggestions.  I guess this will be on the top of my 'to do list' switching from dynamic to static.  I already have some 301's in place from my site had a .php extension to the new extension now with ./?... etc.  Is it okay to re redirect them?  How many redirects are too many? Thank you so much! Sandra