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Category: Link Building

Chat through link building best practices and outreach techniques.


  • Longtime back Wil Reynolds discuss in one of his presentation that .EDU domains are same as any other normal domains. The reason why they become so important is that most people and reputable website easily link to .EDU or .GOV websites, which make themselves reputable with time. But, at its core, saying that just because one domain s .EDU it will be respectable automatically, is not true. So no matter if the URL contain .EDU extension or not, you should look into their link profile and see if the link profile is clean and valuable, you should consider getting a link from them like you would have done for .EDU website. Just a thought!

    | MoosaHemani
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  • Not only money making keywords but over emphasize on any keywords will be dangerous for your link profile. Whenever I think of anchor link, I consider one thing and that is the fact that this keyword on anchor will make sense or not. I mean, when I am getting a link in between of the blog post (within the content) there is good chance that I can get an exact match or atleast partial match anchor text. But, in author bio, donation links, mention links, reverse image search in most cases it will be either naked URL, brand name or some text that may or may not be your targeted keyword. My advice is to make sure that its making sense to have the kind of anchor text, if not you know what steps you should take from there.

    | MoosaHemani
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  • A site I manage has all their blog posts scraped and republished on a trash website. We've sent requests to the site a handful of times, and submitted a DMCA takedown request, but nothing has ever been resolved. Your best bet is to disavow those domains scraping the original content. I'd also recommend more investigation into the sites publishing content and links that point to your site. It seems some sites are more prone to being scraped than others, haven't figured out any rhyme or reason to when it happens yet though. Definitely interested to see if anyone else chimes in with some insights on preventative methods.

    | LoganRay
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  • Hey there, Typically, some tools claim to be able to push Google to reindex fixed URLs faster but this is, more often than not, a claim that isn't backed up. I would proceed with caution when looking to purchase a tool that claims to do something but without telling you how it's doing it. All the best, Sean

    | seanginnaw
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  • Hey there, Typically, some tools claim to be able to push Google to reindex fixed URLs faster but this is, more often than not, a claim that isn't backed up. Google tends to reindex websites more often than you might think and submitting URLs manually doesn't often expedite that process. By all means feel free to bump Google by submitting URLs manually but I don't believe this is going to make the process any faster. All the best, Sean

    | seanginnaw
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  • I know it wasn't intended in the way I read it, but "if you can source high quality links back to your site this will help with rankings"... this doesn't mean go off and buy them - you would be surprised how many do. If you have a friendly PBN, then perhaps it's a different conversation Think about this: What are most people who could link to you, likely to link to - a sales page about vapes or an article about it? It is obviously the second one and the way that I would advise this, is by taking these articles, marketing them and then getting links to those instead. You then use these articles to internal link through to your key (hub) pages. This is a very effective way to link build without trying to get links to sales pages - which almost never happens. -Andy

    | Andy.Drinkwater
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  • Yes, you can easily do this. Here is a post from SEW that details this: https://searchenginewatch.com/sew/how-to/2409081/can-you-reavow-links-you-have-peviously-disavowed Also, be careful with what you choose to disavow, as it can take Google a while to process these requests. What you don't want to do is get rid of good links, suffer a ranking loss, and then have to wait a long time while they re-process your request.

    | David-Kley
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  • Some good stuff! I am wondering about the other SEO factors you recommended... Backup info: Since there are very few informational keywords I am just writing (yes unique! good point!) very helpful high quality articles on topics that people need help with. Then refining them to 10X when there is competition. We let our customer service team provide most of the meat of the articles, then rewrite them for quality, visuals, etc. They are very experienced The only cost is our time. I've made a list. We can probably squeeze out 20 unique topics Question: What can I do besides just post topics and post them (for free) on Facebook? I thought I needed to focus on 10X content and just earn links. Please explain what you guys mean by other SEO factors. And any more feedback you have based on my refined information. Thanks.

    | BobGW
    1

  • Oleg is right, you should disavow them. Google won't know (most likely) that you did them--unless your social media ID is tied to them. But, nonetheless, I would disavow them. If those links are only a small percentage of your overall links (less than 1 percent of total links) then you probably won't see any changes, and they will probably not hurt your rankings. But, if they're a large percentage of your links, then you might want to get them removed completely.

    | becole
    1

  • Thanks Chris, Bernadette and Donna for your thoughtful answers.  After considering your advice (and the resources you shared), I think it's worth a try.  If nothing else, it will be a good experiment (and fairly low risk -- even though the pdf ranks #1, it's not a high-volume term).  I think it will be important for the landing page to provide a really meaty, useful synopsis (as Chris suggested) that still offers some value on its own.  Thanks again! -John

    | jomosi
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  • I see the other great responses to your question but wanted to provide some more info as well! Whether you’re familiar with anchor text or not, if you’ve spent any time on the Internet, you’ve seen it a million times. Anchor text is the keyword or keyword phrase that serves as the link to another web page or web site. Anchor text is typically highlighted like this: anchor text (if you click this example, another window will open up that contains our other blog http://bluecorona.wordpress.com). Anchor text is important because it gives web site visitors (and search engines) a hint about the web page or web site they are about to visit (if they click the link). This is why you DON’T want to use common calls to action like, “click here” or “our website.” Instead, you want to use keyword rich anchor text. If you’re having a contest to give away a free website makeover for the HVAC industry, make free HVAC website the anchor text! If thousands of web sites link to your site using the anchor text ‘leading residential furnace installers‘ there’s a good chance that you’re in the residential HVAC business and you install furnaces!

    | BlueCorona
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  • Hi GlobeCar! I found this Moz blog post that should provide some insight: https://moz.com/blog/301-redirection-rules-for-seo I hope this helps - let me know if I can be of anymore assistance. Thank you!

    | BlueCorona
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  • Hi Martijn Thanks for your response. That's really useful and makes a lot of sense. I will aim for more relevant links. For a legal website (no win no fee solicitors - specifically employment) would you have any suggestions? I am relatively new to this and find that with it being a fairly mundane niche, I am struggling to find legitimate links. We have published interesting content and posted youtube videos, but getting the links is proving a tricky task. Completely appreciate that this is tricky for everyone, but if you have any advice I would be really grateful. Many thanks in advance. Clojo

    | Clojobobo
    1

  • Each domain in a PBN should leave no footprint and if you have found it then Google will find it/them. For the 4 sites have you got any proof of relationship - contact details, whois, duplicate content, same plugins/layout, a very good reason to believe they are from the same source? It would be very foolish of them to leave such a huge footprint as to link to all the sites. Have you checked the PBN domains to see if they share the same C class? e.g. http://smallseotools.com/class-c-ip-checker/? or http://www.authoritydomains.com/bulk-ip-checker.php If they were totally lazy then there is probably only a handful of hosting accounts.  If that was proven then I wouldn't have any difficulty talking to Google if the SERPs were being distorted by more than one site dominating but basically from the same source.  If it was a single site i'd tend to sit back and watch, while building a strong link profile.

    | MickEdwards
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  • Noindex + follow on your low quality pages will just allow your crawl budget to potentially be better spent on the content that you want Google to crawl and index. It's not going to boost the value of pages that are already indexed. So if you have quality pages and product pages that Google isn't seeing due to wasted crawl budget and low quality pages, then noindexing them might be a strategy to consider. I'd also make sure the quality of the pages you want to have indexed is unique and of high quality.

    | vcj
    1

  • As someone else here says, this can do more harm than good. Indexing links is sometimes necessary but there are other methods. This software builds links to your links. May be more than you generally need and leaves a foot print.

    | rapidnewsnetwork
    0

  • Some people write content that explains how to select the product, how to maintain it, demonstrations of how to use it.  These are great for attracting links.  DIY sites are the best examples of this type of content.  These article pages, if done well, can attract links, pull traffic, and ads on those pages send visitors to your sales pages.  Or, you can offer items for sale on these pages and those sales will come after your content has inspired the person to buy.

    | EGOL
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  • Not sure how the pricing compares, but PageOnePower comes to mind. They have an Agency Partnership service - from what I remember seeing on some pricing in the past year, they're about $85/hr. I think that's about the cheapest you'd get from an agency that has any sort of reputation. I'm not affiliated with them at all, have just been aware of them for years. Another route if you care about price would be to train up a college student - although that would take a lot more oversight and add in some training and risk costs on your part. Let us know what you go with so we can all learn

    | Joe.Robison
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