How relevant is relevant?

[T0BY]

I just Hemingway'd my front page and it is certainly much simpler and more readable, thanks for the tip!

[EGOL]

Nice work!

[ClaytonJ]

Toby

I would keep the link.  It is a good link, indirect but worthy of keeping. Takes so much effort to get a link nowadays that I hold on to them like gold when I get one. I check links with open site explorer.

Moving away from content have you considered reviewing the title tag & h1. The word molded x 3 appears in the title and it does not appear 3 x relevant to search. ie more people are googling "custom" in the uk.  Your first paragraph is more empathetic to what customers are typing in than your title tag.  Semrush is a great tool to have a look at for keywords and there are countless articles on it.

https://moz.com/learn/seo/on-page-factors

A bit of a tweak with your title tag and h1 and that may also assist on search volume. It is a niche area so I think you could get some upside.

Hope this assists.

[T0BY]

Thanks, I owe you one big time!

[T0BY]

That's very helpful, thanks!  I'll do that.

[T0BY]

I am going to go through and do this with all the main landing pages. Do you think it is worth also doing this with all of the blog  posts? I think there are about 50! I think the main problem will be complex sentences in these posts.

[ClaytonJ]

Yes, ideally you go through them all.

Poor grammar is a barrier to customer conversion.  If a potential customer hits a barrier they know your competitor is only one click away.

Poor grammar = no trust.  Would you trust a site to post you a package that writes sentences that are not easily understandable?

It can be painful but I believe it is necessary, it is time consuming maybe consider outsourcing the copywriting - ie obtaining a third party to check / correct it all for you. Cheap options include Freelancer & Elance etc. It should not cost very much.

[EGOL]

I believe that the first paragraph is worth two hours.  Maybe more.

The current first paragraph sells your product short.  It still has several errors.

You are selling peace.  You are selling protection from noise.  You are selling protection from germs.  You are selling better observations of a person's health.  Each of these sells to many types of people, in many different environments, engaged in a variety of activities.  Some of them are of jugular importance.

Your product can be useful to every person who needs quiet, is exposed to loud or annoying noise, or needs to make careful observations.  Students in dormitories, workers at construction sites, a diversity of health care workers, auto mechanics, connoisseurs of fine music, and many others.  Your first paragraph blends these together with no distinction and does not personalize it for anyone.

Personalization is the key to making a sale.

Your opening statement might be one paragraph, two paragraphs, a paragraph and a bullet list.  I don't know.  But, don't think of it in terms of words on containers.  Think of it in what you want people to do.

What do you want people to do when they land on your homepage?   Your opening statements have the opportunity to appeal to the many types of people who enter the site, sort them into candidates for buying your several types of products, and send them to a new location where they can see the wonders of a product that is designed specifically for them.  This is very difficult work.

My honest opinion is that your homepage is far from ready.

How much time do you think I spend composing answers here in Q&A.  They might be read once, by someone in a hurry, who I do not know?  How much time should you spend to capture the attention of potentially thousands of people per month, for the next many years, selling products that you have spent countless hours creating?

Don't be in a hurry.  You should actually be making three or four different versions of your homepage, placing each of them in CrazyEgg, and seeing how people behave when they arrive.  Are they doing what you want them to do?

People at Scribendi can help you with your writing.  People at SiteTuners can help you get people to do what you want them to do.  I am just blathering to open your eyes.

It isn't ready.  It isn't close.  That's my opinion.  Two hours minimum.  Done in multiple versions, critiqued by smart people, tested on lots of visitors.

Good luck.

[EGOL]

I think the homepage needs more work.

[isaac663]

The link is from a guest post correct?  I think these types of links have been largely devalued by Google, even from high D.A sites.

Link doesn't seem remotely relevant either.

+1 for John's response.  Some deep keyword research should help you 'tune' your copy, title tag etc to gain more relevant traffic.

Isaac.

[CommT]

EGOL - you always have something brilliant to say. I salute you!

Toby - you could pay a fortune for advice like EGOL has just given you for free, I really hope you take it on board.